Branding Design & Art Direction - Cách thiết kế và xây dựng hình ảnh thương hiệu chỉn chu và cao cấp

Branding Design & Art Direction – How to Build a Polished and Premium Brand Image

- A strong brand does not start with a logo—it starts with the right branding mindset and is consistently guided by clear Art Direction.

- Major brands like Coca-Cola, Vissan, Vinamilk…do not build their image based on intuition.

They build their brands through:

- Strategically designed identity systems

- Consistent visual language across different stages

- Clear Art Direction to maintain brand personality and emotional tone

From colors, typography, layout to communication visuals—everything is intentionally directed, not random

🎯 This workshop is created to help you understand:

How Branding Design lays the foundation for a brand

How Art Direction is applied in real-world practices by major brands

And how you can apply these mindsets to your own projects, portfolio, and career path

👉 All of these will be broken down, analyzed, and clearly connected in this workshop.

📌 WORKSHOP INFORMATION

🕑 Time: 14:00 – 16:30 | Saturday, March 14, 2026

📍 Location: 253 Tran Nhan Ton Street, Vuon Lai Ward (Ward 2, former District 10), Ho Chi Minh City

🏤 Format: OFFLINE Workshop

📝 Register here: https://forms.gle/ELcFT6iTSGmM435V7

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Speakers:

🎤 Mr. Nguyen Thai Hoang Nam – CEO & Founder – Taste Design Studio

🎤 Mr. Huynh Toan Quyen – Senior Art Director – Dentsu Creative Vietnam

🔹 PART 1: BRANDING DESIGN – BUILDING A BRAND FROM THE FOUNDATION

🎤 Mr. Nguyen Thai Hoang Nam – CEO & Founder – Taste Design Studio

- Branding is not just about a beautiful logo. It is how a brand appears, communicates, and is remembered.

- The process of Brainstorming – Designing – Developing product visuals and its impact on advertising campaigns

- How to develop effective product packaging as a Graphic Designer

- The current packaging design market in the rapid growth of startups, retail, and FMCG industries

- Sharing practical experience in designing for different types of packaging and target audiences

- The significant importance and relationship between product packaging and brand image

- The importance of investing in a portfolio for career growth and advancement

- A portfolio is not just a place to showcase work, but where you express how you think and solve branding problems

🎯 Objective:

To help you build a solid Branding Design mindset as a foundation for higher levels of creativity

🔹 PART 2: ART DIRECTION – WHEN A BRAND STARTS TO HAVE “TASTE”

🎤 Mr. Huynh Toan Quyen – Senior Art Director – Dentsu Creative Vietnam

- If Branding is the rational side, Art Direction is the emotional side

- What Art Direction is and why premium brands always need it

- How to define a visual style that aligns with the brand’s DNA

- How to intentionally choose colors, imagery, and layouts

- How to create mood & concepts to ensure consistency and distinctiveness in branding